Product Design, Branding, and Integrated Marketing Campaign
Design and Editing
The Inhaler Watch is a smartwatch that monitors the health and stats of a user with asthma. An inhaler is built into the Inhaler Watch for asthma emergencies.
Branding for the Inhaler Watch relies on the symbol of air, a triangle with a line through the center. This branding is carried through in the packaging where the watch is incorporated in the air symbol.
The Integrated Marketing Campaign continues the use of the air symbol in the juxtaposition of fire, a contrasting element of air.